Cowork Central is one of the pioneering coworking spaces in Lisbon.

Brand identity / Content creation / Digital assets / Print collateral

Objective / Challenge

Cowork Central is a creative and comfortable cowork that recently opened its second space in Lisbon’s city centre. They sought a brand identity that was clean and playful to convey their friendly yet professional atmosphere.

Solution

The logo mark is comprised of intertwined bold letterforms to reflect the friendliness and inclusivity of the brand, while simultaneously being clean and grounded to convey the space’s professionalism and reliability. The vibrant colour palette draws directly from details in the coworking spaces - from eclectic objects to murals by artists that are present throughout. The brand’s optimism and playfulness translates nicely into business cards, postcards and their website.